There are different marketing strategies used by different
oil marketing companies as there is no single defined strategy for this. Most
of these products of the oils are similar and homogenous to each other.
Therefore it is very difficult to highlight the key features which are mostly
generic in nature and also the differentiation which is very important and at
the same time very difficult. This is the reason why pricing is very important
aspect in this industry. Timely delivery of the product is also an important
aspect in the industrial oil companies because the customers do expect the timely delivery
and availability of the product.
Differentiation of products also plays a major role when it
comes to selling the oil products to individuals. The companies try
differentiating themselves from competitors by highlighting the additives and
the performance of their products. They also highlight the positive experience
of their customers and try to attract their customers by showing the positive
customer feedback to others.
